It was never in the mind of Dijah Purwanto to pursue a children’s clothing business. This landscape architecture graduate from Indonesian of University in Depok is actually just a hobby of making girls clothes for her children and nieces. But over time the clothes he made more and more and inevitably had to be sold so as not to fill his wardrobe.
Originally because I was too happy to get girls, I made all of my clothes myself. Moreover, I have a lot of time because I have been out of work since I was pregnant. Then I also have a funny nephew.
The model of children’s clothes made by Dijah not only has a simple design, but also uses embroidery techniques as well. Embroidery threads have beautiful colors, besides that Dijah has been embroidering since she was little.
When he first wanted to sell his clothes, Dijah was confused, did not know where to sell the clothes. Luckily two of his friends came and invited him to complain about his fortune in Singapore, inviting him to take part in a craft exhibition in Singapore. It was there that Dijah first sold his clothes, and started a children’s clothing business.
When participating in the exhibition, Dijah got a buyer who wanted to start a children’s clothing store business. Seeing Dijah’s children’s clothes, the person was immediately attracted and ordered in large quantities. One of the things that made me interested was because embroidery on Dijah’s children’s clothes was neat and nice.
Initially when offered by the exhibition Dijah was somewhat hesitant. But then he thought, just think of it while walking around. So if it doesn’t sell anyway, he will feel no loss, just take a walk. Maybe you should have such considerations also in starting a business, so not too stressed to think of capital that might float.
The introduction of customers in Singapore apparently went smoothly and benefited both parties. In addition to buying for his own children’s clothing store, the buyer also recommends and introduces Dijah to prospective buyers from Australia and the Middle East. Not only that, not too long ago he also got customers from Tokyo and Osaka with a large number of purchases.
Because since the beginning of the children’s clothing business, Dijah has been in contact with many foreign countries, it was finally decided to focus on the export market, rather than selling domestically. She once had the experience of entrusting children’s clothes at a fairly large department store in Jakarta, but unfortunately the payment was a little choked up, the payment was also paid in small amounts. She feels this is not healthy for the cash flow of his business.
Risks that must be faced
Not that sales abroad are without risk. Every business has a risk, the job of an entrepreneur is to go through the various risks that might block his business.
Dijah had twice had unpleasant experiences with overseas buyers. Twice Dijah felt cheated with buyers from Malaysia and Brunei. Buyers from Brunei return the child’s clothes that have been ordered after three months. Though the clothes are made on special orders with striking colors. Payments are always postponed, after three months instead of the payment received, the item is returned. And Dijah felt a loss because he had difficulty selling these striking colored children’s clothes.
While with Malaysian buyers, the first and second transactions went smoothly. In the third transaction, payment was not received, finally because I couldn’t wait, Dijah went to Malaysia, it turned out that the address given was no longer valid, the buyer had moved somewhere. The amount of loss that must be paid is quite large.
The two bad experiences in running the children’s clothing business made Dijah more careful when making transactions. For this matter Dijah relied on his instincts. If the feeling has said something is wrong, then for various reasons Dijah rejects the order.
In working on clothes with embroidery, they must take into account their abilities. If you are not able to refuse the order better, than to make customers disappointed. Once upon a time Dijah was happy to accept all orders. But finally the customer complaints he got, because the work was not completed on schedule, many customers complained and felt disappointed.
Even though it has many workers, it is not necessarily the jobs that can be completed on time. Because the embroidery process takes a long time, it has to be done in an old fashion, can’t use the machine. Besides that sometimes, because all the workers are women, personal problems that have nothing to do with work can disrupt the production process. Establishing good relations with Aryawan is the key to the success of managing employees to maintain the smooth production process.
Hopefully, Dijah’s experience in running a children’s clothing business can inspire your business ideas in starting and running a business.